Tombstone is a Brazilian shoe company. Their factory is based in Franca, SP as well as their two main stores. The company is celebrating their 25th year and hired me to create a custom celebration logo for them to use during this year.
Custom Commemoration logo.
Original Logo.
Their original logo is a cactus with a yellow background, a reference for the deserts in Arizona since the company’s name was inspired by the movie Tombstone which was shot in Arizona in 1993.
For this celebration logo the client requested that the cactus was still incorporated as part of the logo. The problem I encountered was that a cactus doesn’t really refer to shoes so if you don’t have under the name and logo what the business is about no one would’ve guessed it was a shoe company.
So, in order to maintain the cactus shape but make the company’s business clear to the public I decided to incorporate shoes to the cactus creating an amalgam logo. A yellow cactus wouldn’t make much sense, so we switched to green for better aesthetics and for nice celebration change.
